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Anonymized project · Lead generation systems

Seasonal education lead generation system.

A project breakdown for a seasonal education campaign where lead volume mattered, but lead quality and follow-up readiness mattered more.

This project is anonymized. Client identity, market details and sensitive numbers have been removed, but the workflow and delivery scope reflect real work.

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Sanitized education lead generation workflow showing campaign, landing page, form quality and weekly review
Sanitized visual. It shows the project structure without exposing client data.

Business context

What was happening.

An education business needed to attract inquiries for seasonal programs within a limited campaign window. The challenge was not only getting more forms submitted, but making sure the leads had enough intent and context for the advisory team to follow up properly.

What needed fixing.

The project was treated as an operating system, not as one isolated ad account or design task.

  • Campaign planning around seasonal demand and inquiry quality.
  • Form and landing page adjustments to reduce low-intent submissions.
  • Tracking that separated useful lead signals from simple form volume.
  • Weekly review across channel, message, page and lead quality.

Scope of work.

Scope

Paid media planning for search and social channels.

Scope

Landing page and form review.

Scope

Tracking setup for inquiry and conversion events.

Scope

Weekly campaign review with lead quality notes.

Scope

Audience and message adjustments during the campaign window.

Lead quality loop.

  1. 01Audience
  2. 02Message
  3. 03Landing page
  4. 04Form
  5. 05Lead quality
  6. 06Advisor follow-up
  7. 07Review

Public-safe outcomes.

Exact figures and sensitive performance data are removed. The outcomes below describe operational change.

  • The campaign review focused on useful inquiries, not only raw form count.
  • The page and form gave the advisory team better context for follow-up.
  • Paid media decisions became easier to adjust during the seasonal campaign window.

What this means for a similar business.

Useful for schools, training providers and advisory businesses where the sales team needs better lead context, not just more submissions.

Related services

Paid acquisition Website and landing pages Reporting and dashboards

Related work

RelatedE-commerce revenue efficiency system RelatedB2B event lead generation system

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What does Thic Digital help with?
We help with ads, creative, short video concepts, landing pages, reporting, tracking and automation. Some projects start with one bottleneck. Others need full stack marketing support.
Yes. The best fit is an owner-led business that needs practical marketing execution without a large agency process.
Yes. We can review the current website, campaign setup, tracking and reporting before deciding what should be fixed first.
Yes. We can support ad copy, image creative, short video concepts and landing page improvements when they are tied to a campaign goal.
Yes. Support can include campaign review, reporting updates, tracking checks, automation fixes and next-step planning.

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