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Anonymized project · E-commerce systems

E-commerce website and tracking setup.

A project breakdown for expanding an e-commerce brand from marketplace reliance into an owned website channel with tracking, campaign setup and reporting.

This project is anonymized. Client identity, market details and sensitive numbers have been removed, but the workflow and delivery scope reflect real work.

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Sanitized website tracking setup visual showing storefront, events, ad platforms and reporting
Sanitized visual. It shows the project structure without exposing client data.

Business context

What was happening.

An e-commerce brand had existing sales momentum through marketplace channels, but needed a more independent website channel. The goal was to reduce dependency on marketplace traffic while making sure paid campaigns could receive clean conversion signals from the new website setup.

What needed fixing.

The project was treated as an operating system, not as one isolated ad account or design task.

  • A website channel that could support paid traffic without confusing the buyer path.
  • Tracking that gave ad platforms and reporting tools enough conversion context.
  • A monthly planning rhythm tied to budget and commercial constraints.
  • A reporting view that helped compare website traffic, campaign spend and order signals.

Scope of work.

Scope

Website and technical tracking review.

Scope

Pixel, event and conversion signal setup.

Scope

Campaign planning and paid media launch support.

Scope

Competitor and UI research for page improvements.

Scope

Looker-style reporting structure for review.

Website channel setup.

  1. 01Website
  2. 02Events
  3. 03Ad signals
  4. 04Campaigns
  5. 05Report
  6. 06Review

Public-safe outcomes.

Exact figures and sensitive performance data are removed. The outcomes below describe operational change.

  • The brand had a clearer owned-channel setup instead of relying only on marketplace activity.
  • Campaign review became easier because website behavior and paid media signals were connected.
  • The team had a cleaner way to spot technical gaps before increasing paid traffic.

What this means for a similar business.

Useful for e-commerce brands that already sell somewhere else and want a website channel that can be measured and improved.

Related services

Website and landing pages Reporting and dashboards Paid acquisition

Related work

RelatedCross-border fashion e-commerce buildout RelatedE-commerce revenue efficiency system

Want to build a system like this around your business?

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Questions business owners usually ask first

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What does Thic Digital help with?
We help with ads, creative, short video concepts, landing pages, reporting, tracking and automation. Some projects start with one bottleneck. Others need full stack marketing support.
Yes. The best fit is an owner-led business that needs practical marketing execution without a large agency process.
Yes. We can review the current website, campaign setup, tracking and reporting before deciding what should be fixed first.
Yes. We can support ad copy, image creative, short video concepts and landing page improvements when they are tied to a campaign goal.
Yes. Support can include campaign review, reporting updates, tracking checks, automation fixes and next-step planning.

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